Top Personalization Apps in Bulgaria: Q2 2025 Performance Insights

In the second quarter of 2025, the top personalization apps in Bulgaria demonstrated varying performance trends across weekly downloads, revenue, and active users. This analysis, based on data from Sensor Tower, provides insights into these trends for a unified platform.

ThemeKit - Themes & Widgets showed a consistent increase in weekly revenue, reaching $9 in mid-June before declining to $2 by the end of the month. Downloads peaked in late April at around 5.7K, followed by a gradual decline to 1.9K by the end of June. Active users experienced a steady rise, peaking at approximately 9.2K in mid-June.

Zipper Lock Screen Wallpapers experienced fluctuations in weekly revenue, peaking at $12 in the final week of June. Downloads surged to 4.8K in late April and then fluctuated around 2K to 2.4K towards the end of the quarter. Active user numbers showed a steady increase, ending June with approximately 6.2K.

Zedge™ Wallpapers & Ringtones maintained a strong revenue stream, peaking at $326 in late June. Weekly downloads remained stable, averaging around 2.9K. The app's active user base saw significant growth, reaching a high of 75.5K in mid-June before dropping to 45.3K by the month's end.

Find Phone Anti-theft No Touch did not generate revenue during this period. Downloads started at 3.8K in early April but dropped significantly to 798 by the end of June. Active users experienced a resurgence, climbing to 11.5K in late June.

Neon Love Theme did not report any revenue. Downloads peaked at 3.5K in late April, declining steadily to 1.1K by the end of June. Active users also decreased from a peak of 4K in April to 1.9K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower's platform.